Mobile UK (formerly the Mobile Broadband Group) has appointed the BBFC to take over from the Independent Mobile Classification Body (IMCB) in providing the independent framework that underpins the Mobile Operators' code of practice, established in 2004, for the self regulation of content on mobile.
The Classification Framework defines content that is unsuitable for customers under the age of 18 and is based on the BBFC’s Classification Guidelines for film and video.
The self regulatory partnership between the mobile operators and the BBFC brings trusted, transparent and consistent BBFC standards to bear on content accessed via mobile networks. It protects children by restricting adult content to adults only. The Classification Framework is a living document which is updated regularly to reflect evolving public attitudes and societal concerns.
The Classification Framework has been developed using the BBFC’s Classification Guidelines. The Guidelines are based on large scale public consultations involving around 10,000 people, and are revised every 4-5 years.
The Classification Framework enables commercial content providers to self-classify their mobile commercial content as either suitable or unsuitable for users under 18. The Classification Framework will also be used to calibrate the filters used by the Operators to restrict access to internet content via mobile networks by those under 18 to the extent technically possible.