We welcome the steps being taken in New Zealand so that families there will benefit from clear and consistent ratings across platforms. In the UK, we’re pleased to be working with streaming services - such as Netflix and Amazon - so that UK families have ratings from the BBFC which they know and trust. Earlier this year we announced our new partnership with Netflix where we are working together to achieve the goal that 100% of content on the platform will carry a BBFC age rating. 

We know from our own research here in the UK that 90% of parents believe it is important to display age ratings when downloading or streaming a film online, and 92% of parents think it’s important for video on demand platforms to show the same type of age ratings they would expect at the cinema or on DVD and Blu-ray.